Monday, October 20, 2008

6.5.2 Which media will be most effective in reaching your target market?

ACS Supplier Sdn Bhd had been choosing three medium that are most effective in order to introduce and promote our services to our target market. There are website, and newspaper.

I. Website

Nowadays, internet is the easy and fast medium to advertise and promote our services market to public. There are two sources for us to promote our service in website. Firstly, ACS Supplier Sdn Bhd had own company website which can access by local and international client. Our website provides all the detail of our company profiles and services. Secondly, we will also publish our advertisement at advertisement webpage which are:
· yellow pages online,
· web portal Malaysia.com and
· Malaysia directory.com.


II. Newspaper

Newspaper is also one of the best medium to promote and advertise our services to the public. This is because it had been used widely at all citizens in Malaysia. They all will read this media every day. All the information and news include local and international are informing in this media. So, the public will get easy the information without expand lots of money. We take the advantages to advertise and promote our company through this media. It is very effective because all the age stages can read the newspaper and taken the information quickly.

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